This will be anathema to the multitudes who worship at the altars of Motivation and its close relation, Productivity. Indeed, when I meet with ambitious young entrepreneurs, I am invariably asked, “How can I get more done in fewer hours? What can I do to jump-start my creativity? How can I keep my edge?”
Here are the three answers I can offer: 1. You can’t. 2. Stop trying so hard—if it feels like work, something’s wrong. 3. Do less stuff.
Motivation, productivity, efficiency—these things are not constants. In my experience, they come in waves. They ebb and flow, and there’s no sense in fighting it. The key is to recognize a productivity surge when it appears, so you can roll with it.
Jason Fried
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